Companies Still Don’t Know What Coaching Is. Adopt This Universal Definition of Coaching to Build a Coaching Culture

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Companies Still Don’t Know What Coaching Is. Adopt This Universal Definition of Coaching to Build a Coaching Culturecomunication, Culture, Sales Coaching, Sales Leadership, Sales Management, selling

by Keith Rosen on December 1, 2020 with 0 comment

When I ask senior leaders if they have a companywide adopted, universal definition of coaching, the answer is typically, “NO.” That’s why, when managers say they don’t have time to coach, it’s because most companies don’t define what great coaching looks and sounds like. Here’s what this conversation sounds like, and my universal definition of …

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