The Only Leadership Framework to Coach Sales Champions, Inspire Excellence and Exceed Business Goals

A Tactical Playbook to Develop Top Performing Coaching Cultures




“People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, culture determines success. That’s why the primary business objective is: To Make Your People More Valuable.”

Most leadership books don’t apply to sales leadership. Sales leaders are uniquely and indispensably special and need to be coached in a way that’s aligned with their role, core competencies, and individuality to achieve their personal goals and company objectives.

What if you can successfully coach anyone in 10 minutes or even 60 seconds using one question? For busy, caring managers, SALES LEADERSHIP makes delivering consistent, high-impact coaching easy and efficient.

Since most managers don’t know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other’s work, create dependency, and nourish the seed of mediocrity. Great business leaders shift from doing people’s job to developing them by learning the language of leadership–coaching. Sales Leadership delivers a chronological path to develop a thriving coaching culture and into a coaching leader who creates top performing teams and sales champions.

Using Keith’s intuitive L.E.A.D.S. Coaching Framework™, the coaching talk tracks for critical conversations, and his Enrollment strategy to create loyal, unified teams–you will inspire immediate change. Now, coaching is easily woven into your daily conversations and rhythm of business so that it becomes a natural, healthy habit.

In the first book ever entitled, SALES LEADERSHIP, you’ll learn how to master the ability to:

  • Dramatically boost sales, productivity, efficiency, as well as cross-selling and up-selling opportunities
  • Improve forecast accuracy, achieve business objectives, wins sales faster, and retain more customers
  • Reduce your workload and save over 20 hours every week on unproductive, wasteful activities
  • Confidently, turnaround underperformers in 30 days or less
  • Assess company readiness and ensure implementation of a successful,sustainable coaching initiative to create a healthy, happy workplace and top performing culture
  • Leverage the award winning L.E.A.D.S.coaching framework so leaders can ask more questions, give less advice and build the trust and accountability to rely on people to do their job
  • Shatter the toxic myths around coaching generational gaps and eliminate departmental silos
  • Create team alignment and buy-in around strategic change to improve daily performance metrics