[Video] The Primary Objective of a Cold Call

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[Video] The Primary Objective of a Cold CallProspecting, Cold Calling and Networking

by Keith Rosen on March 31, 2010 with 0 comment

What’s the initial objective of a cold call and your new business development efforts? Rather than focusing your energy on getting the appointment or making the sale, first determine if there’s a good fit between you, your prospect and what you are selling. Instead of feeling that the initial objective of a cold call (face …

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