Your Company’s Best Brochure Is You

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Your Company’s Best Brochure Is YouCold Calling Tips, sales tips

by Keith Rosen on May 26, 2013 with 0 comment

Are you spending a lot of time following up with prospects to see if they have received the information you sent them? Learn why the hasty and untimely use of brochures and other marketing material can easily spoil even the best prospecting efforts. Marty was well into his conversation with a prospect that he cold …

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Why Should I Talk to You?

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Why Should I Talk to You?Cold Calling Tips

by Keith Rosen on May 11, 2013 with 10 comments

Do you know exactly what to say to a prospect or customer that captures their attention so succinctly and effectively that they want to talk with you and are actually asking for more? If you are being honest with yourself, the answer is probably “No.” If that is the case, then how can you expect …

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DELETE – That Was Your Email. 5 Strategies for Winning Email Campaigns – Part TwoBusiness Tools, cold calling, Cold Calling Tips, customer service, Marketing, Sales Coaching, sales tools, Sales Training, Technology and Software

by Keith Rosen on October 7, 2010 with 1 comment

Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find …

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Your Subject Line Sucks and 5 Ways to Improve It – Part Onecold calling, Cold Calling Tips, Marketing, Prospecting, Cold Calling and Networking, Sales Coaching, sales tools, Technology and Software

by Keith Rosen on October 1, 2010 with 2 comments

Winning Strategies for Email Campaigns Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, …

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[Video] Is Cold Calling Really Dead?

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[Video] Is Cold Calling Really Dead?Prospecting, Cold Calling and Networking

by Keith Rosen on April 19, 2010 with 0 comment

In times of frustration, it’s easy to cry, “Cold calling doesn’t work!” In this video and accompanying blog, I answer the question, “Is cold calling really dead?” Here are several steps you can take to achieve cold calling success. You get to your office, sit down at your desk and open up your calendar. A …

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[Video] The Primary Objective of a Cold Call

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[Video] The Primary Objective of a Cold CallProspecting, Cold Calling and Networking

by Keith Rosen on March 31, 2010 with 0 comment

What’s the initial objective of a cold call and your new business development efforts? Rather than focusing your energy on getting the appointment or making the sale, first determine if there’s a good fit between you, your prospect and what you are selling. Instead of feeling that the initial objective of a cold call (face …

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[Video] Managers: Share Ideas Not Expectations

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[Video] Managers: Share Ideas Not ExpectationsHow to Manage Your Team

by Keith Rosen on March 12, 2010 with 0 comment

Managers and executives have the power to shut down a conversation or open up a dialogue. What kind of a manager are you? It’s a fact that if you’re responsible for managing people, you are their superior. Therefore, you have a certain degree of influence over how your staff feels about certain things. Quite often, …

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When Prospecting, How Much Initial Qualification Is Enough?

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When Prospecting, How Much Initial Qualification Is Enough?cold calling

by Keith Rosen on November 16, 2009 with 3 comments

When prospecting, how much initial qualification is enough before taking the next step in your selling process? Discover how qualifying like a pro saves you time while allowing you to focus on the more promising prospects. I received the following question from a salesperson the other day who was struggling when it came to qualifying …

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